Jean Paul Gaultier Success Story
18% of consumers went on to purchase the full-size product after sampling
Objective
Jean Paul Gaultier wanted to reach new consumers in the Swiss market and drive reviews and purchases of their key fragrance, Le Beau Le Parfum.
Solution
Using SoPost’s Lead Ad integration with Facebook, consumers could request a sample directly within the Facebook lead form before SoPost automatically validated orders ready for dispatch.
SoPost also managed sample fulfillment, including the shipment of samples with bespoke packaging and scented leaflets.
To encourage reviews and purchases post-trial, consumers received two emails:
- One linked to the full-size product on the retailer’s website, impo.ch
- The second linked to a survey with questions about their experience with the product, whether they had heard of Le Beau Le Parfum before, recommendation likelihood and purchase intent questions.
20%
click-through to purchase rate from post-trial email
Results
The brand’s first digital sampling campaign with SoPost in Switzerland was a huge success in helping them get their product into new hands in the Swiss market, with 45% of sample recipients having never heard of the product before and post-trial purchase rates exceeding the industry benchmark by 54%.
61%
of consumers have recommended the product to a friend
58%
of consumers are likely to purchase the product in the next 6 months
61%
of consumers gave the product a five-star rating