The aim of the campaign was to reach new and engaged consumers in order to collect feedback about FIGHT’s new vitamins.
FIGHT gave consumers the opportunity to claim a sachet of support immunity vitamin gummies via a Facebook Lead Ad and a range of Communities including the Marie Claire Beauty Drawer, Woman&Home Beauty Counter and OK! Beauty Club. The brand controlled the ad’s creative, targeting and spend whilst utilizing SoPost’s platform, data, sample production, fulfillment and analytical capabilities.
Throughout the campaign, the brand gained numerous insights about their customers and their product. As well as gaining an understanding of consumers’ age and gender, the brand was able to see feedback through ratings and reviews. Of particular benefit was the rich information gathered about the flavor and texture of the gummies.
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
of consumers are very likely to switch from their current vitamin brand to FIGHT