Already well established in the French market, Erborian was seeking to drive product trial and sales via a digital sampling campaign for one of their hero products.
Erborian came to SoPost to activate a social sampling campaign to promote their BB Crème. Due to SoPost’s direct Facebook Lead Ad integration the brand was able to quickly and effectively launch their sampling effort, with SoPost handling the entire consumer journey from engagement to fulfillment and follow-up.
Beyond product trial and sales, Erborian was also focused on collecting marketing opt-ins and reviews in France in order to optimize their product pages. Using SoPost’s platform they were able to collect written reviews that could be used across all their product pages.
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
of consumers clicked through to the product page via SoPost’s drive to purchase email
of consumers were likely to buy within the next six months
of consumers would recommend BB Crème to a friend