BEAR Strawberry Yoyos Sampling Case Study

BEAR

Strawberry
Yoyos

Overview

The campaign

BEAR’s objective was to drive the trial of Strawberry Yoyos through a social sampling campaign.

9,960

consumers received a sample of BEAR Strawberry Yoyos

82%

of consumers said they were likely to purchase in the next 6 months

5.3%

sales uplift tracked through in-store sales analysis

BEAR created a Lead Ad on Facebook and Instagram, inviting consumers in their target audience to claim a Strawberry Yoyos sample. Consumers simply provided their shipping address in the lead form, and SoPost automatically processed their order.

Whilst having control over the ad creative, targeting and spend, the brand were able to utilise SoPost’s Facebook Lead Ad integration for its data, fulfilment and analytical capabilities.

Results

Marketing opt-in rates

marketing opt-in examples from the BEAR Strawberry Yoyos sampling case study
5,008

consumers agreed to receiving further marketing from BEAR

2,787

consumers left feedback

feedback example from the BEAR Strawberry Yoyos sampling case study

Demographics

9,960 unique consumers sampled

90% female consumers

Age

demographic example from the BEAR Strawberry Yoyos sampling case study

Consumer
feedback

95% Would recommend BEAR Strawberry Yoyos to a friend
5% Would not

Direct consumer feedback

1,901 five-star reviews
★★★★★
★★★★★
4.56 average rating

Purchase
intent

How likely is it that you would buy BEAR Strawberry Yoyos in the next 6 months?

82%

of consumers said they were either extremely likely or very likely to buy in the next 6 months

purchase intent example from the BEAR Strawberry Yoyos sampling case study
5.3%

sales uplift
tracked through in-store sales analysis

Work with us

Tell us a bit about your brand and objectives, and we’ll help you start sampling.