AERIN’s objective was to raise awareness and generate social buzz for Hibiscus Palm, AERIN’s new fragrance.
consumers received a sample of AERIN’s Hibiscus Palm
of consumers said they were likely to purchase in the next 6 months
of consumers opted-in to further marketing from AERIN
To ensure only consumers in their target audience received a sample, AERIN activated their sampling campaign through SoPost’s Facebook Lead Ad integration. Targeted consumers simply provided their shipping address in the lead form, and a sample was sent.
To generate further awareness and social buzz, AERIN worked with their Instagram Influencers to promote samples on a press trip to Tulum, Mexico. SoPost provided unique URLs for each influencer, which tracked the number of samples claimed across their followings.
Marketing opt-in rates
consumers agreed to receive further marketing from AERIN
reviews were uploaded directly to the brand’s site
unique consumers sampled
Would recommend Hibiscus Palm to a friend
Direct consumer feedback
Can’t wait to purchase full size! Truly gorgeous scent!
The smell is amazing! I shared it with some friends, we all loved it.
How likely is it that you would buy Hibiscus Palm in the next 6 months?
of consumers said they were either extremely likely or very likely to buy in the next 6 months