AERIN Hibiscus Palm

AERIN

Hibiscus Palm

Overview

The campaign

AERIN's objective was to raise awareness and generate social buzz for Hibiscus Palm, AERIN’s new fragrance.

19,920

consumers received a sample of AERIN’s Hibiscus Palm

70%

of consumers said they were likely to purchase in the next 6 months

64%

of consumers opted-in to further marketing from AERIN

AERIN Facebook page

To ensure only consumers in their target audience received a sample, AERIN activated their sampling campaign through SoPost’s Facebook Lead Ad integration. Targeted consumers simply provided their shipping address in the lead form, and a sample was sent.

AERIN Facebook page

To generate further awareness and social buzz, AERIN worked with their Instagram Influencers to promote samples on a press trip to Tulum, Mexico. SoPost provided unique URLs for each influencer, which tracked the number of samples claimed across their followings.

Results

Marketing opt-in rates

12,727

consumers agreed to receive further marketing from AERIN

1,001

reviews were uploaded directly to the brand’s site

result circle
Optin rates: 50% BEAR opt-in rate, 52% average opt-in rate.
Request for feedback email
A bar chart showing consumer demographic data

Demographics

19,920 unique consumers sampled

97% female consumers

Age

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Consumer
feedback

88%

Would recommend Hibiscus Palm to a friend

12%

Would not

Star rating

Gorgeuos scent

Can’t wait to purchase full size! Truly gorgeous scent!

Star rating

Excellent

The smell is amazing! I shared it with some friends, we all loved it.

Direct consumer feedback

1,001

five-star reviews

Star rating 4.36

average rating

Purchase
intent

How likely is it that you would buy Hibiscus Palm in the next 6 months?

69%

of consumers said they were either extremely likely or very likely to buy in the next 6 months

A bar chart showing data about how likely customers were to purchase AERIN Hibiscus Palm

Work with us

Tell us a bit about your brand and objectives, and we'll help you start sampling.