We're super excited to announce that you can now run voice-activated sampling campaigns with SoPost through Amazon Alexa.
Designed to help you connect with your consumers when they're listening to audio content, our voice-activated experiences allow you to integrate seamless, fully branded sampling campaigns into any channel, such as streaming platforms like Spotify, digital radio or TV advertising.
After that, Alexa will guide them through the sampling experience, and we'll take over the rest.
Watch our video for more:
Did you know that, on average, people spend almost two hours every day listening to audio streaming services?
To put that into perspective, that's only 13 minutes less than more 'conventional' TV channels.
And in-home listening is only growing.
Let's take podcasts as an example. According to a Forbes survey, 90% of participants said they listen to their favorite podcasts within the comfort of their own homes.
Not only are people spending an increasing amount of time consuming audio at home, but they're actively engaging with the advertising content they hear.
Over the last few years, voice search has also emerged as a game-changer in digital marketing.
With the rise in popularity of smart speakers and virtual assistants like Amazon's Alexa and Google Assistant, voice is becoming the go-to option for consumers looking for a quick and easy way to find information and shop for products.
In fact, more than half of adults use voice search daily. And in 2019, research found that 42% of the global online population have made at least one purchase per month using voice search, a number that continues to grow as voice search keeps improving.
Pair audio ads and voice search together, and you have a digital advertising powerhouse for any brand looking to reach consumers in a rapidly evolving market and sample where they're actively engaging.
Anywhere online! Our sampling campaigns can be integrated seamlessly wherever you need us to be.
However, voice-activated sampling is especially effective through streaming services like Spotify, podcast platforms, internet radio or connected TV.
Good question! Our team has worked incredibly hard to create a truly seamless voice experience for your consumers that you won't get elsewhere:
Plus, our voice campaigns leverage the power of the SoPost sampling platform, meaning with every order, we'll also:
Our sampling experts will manage your campaigns from start to finish, and our global fulfillment partners can even handle the packaging and postage of your samples.
We'd love to show you how we're helping brands get the edge in a competitive market through our voice-activated campaigns.
Drop us a message, and we'll be in touch!