Digital sampling
Online product sampling guide 2024
Create an online product sampling strategy that gets your samples into t...
Digital sampling
Product sampling trends and insights for 2024
We asked sampling experts and senior leaders from some of the world’s mo...
Digital sampling
The cookiepocalypse: a blessing not a curse
2024 is the year that Google is finally deprecating third-party cookies....
Product updates
SoPost launches qualifying questions: a way to improve targeting and reduce sample waste
Tired of wasting samples on the wrong people? Sample to the most relevan...
Digital sampling
6 digital sampling strategies to boost your 2023 holiday sales.
Holiday season is just around the corner. The days are shorter, the morn...
Digital sampling
SoPost partners with Amazon Alexa to launch voice-activated product sampling
How can brands leverage voice-activated sampling to reach consumers in a...
Sustainability
Artificial intelligence, real sustainability
How working with the right technology partner can result in a sampling s...
Reviews
Reviews drive sales
nearly 95% of shoppers read online reviews before making a purchase.
Influencer marketing
Maximize your influence
How both brands and influencers can get more out of their partnerships.
Digital sampling
You can’t smell the internet
Beauty may be visual, but the beauty industry is all about the multi-sen...
Data
Data as currency.
If data is currency, consumers see sampling as a smart spend