of consumers have already recommended Tanqueray Royale to a friend
of consumers had already purchased, or were likely to
average star rating
Tanqueray worked with SoPost to sample in the UK, with the goal of driving trial and awareness of their Tanqueray Royale Gin product in the lead-up to Christmas.
Using ads on Facebook and Instagram to target social media users, and SoPost’s microsite product to include an age-gate function at the point of claiming, Tanqueray were able to offer consumers a free sample to be delivered directly to their home.
targeted consumers received a sample
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
of consumers said they would drink the product with a meal at home or at the pub/restaurant
of consumers told us they had gone on to purchase