★★★★★
★★★★★
Fabulous
Smooth to go on, it took every scrap of make up. I loved the way my skin felt afterwards.
Overview
The campaign
philosophy’s objective was to reach new consumers with a social sampling campaign and drive post-trial purchase through Feelunique.
23,725
consumers received a sample of philosophy purity made simple
69%
of consumers said they were likely to purchase the full-sized product in the next 6 months
3.2x
return on investment from purchases tracked through feelunique.com
philosophy gave consumers the opportunity to claim a purity made simple cleanser sample via a Facebook Lead Ad and a widget placed on feelunique.com. The brand controlled the ad’s creative, targeting and spend whilst utilising SoPost’s platform, data, fulfillment and analytical capabilities.
Results
Marketing opt-in rates
12,727
consumers agreed to receive further marketing from philosophy
1,774
reviews were uploaded directly to the brand’s site
Demographics
23,725 targeted consumers claimed a sample
97% female consumers
Age
Consumer
feedback
89%
Would recommend purity made simple cleanser to a friend
11%
Would not
Direct consumer feedback
1,029
five-star reviews
★★★★★
★★★★★
★★★★★
★★★★★
Creamy luxury…
My sample went much further than I thought it would. The cleanser was deliciously creamy, silky and kind to my skin. Plus a little goes a long, long way!
★★★★★
★★★★★
Luxurious
This feels very luxurious and decadent. I would buy again.
Purchase
intent
How likely is it that you would buy purity made simple cleanser in the next 6 months?
69%
of consumers said they were either extremely likely or very likely to buy in the next 6 months
