philosophy purity made simple cleanser Sampling Case Study

philosophy

purity made simple cleanser

Overview

The campaign

philosophy’s objective was to reach new consumers with a social sampling campaign and drive post-trial purchase through Feelunique.

23,725

consumers received a sample of philosophy purity made simple

69%

of consumers said they were likely to purchase the full-sized product in the next 6 months

3.2x

return on investment from purchases tracked through feelunique.com

philosophy gave consumers the opportunity to claim a purity made simple cleanser sample via a Facebook Lead Ad and a widget placed on feelunique.com. The brand controlled the ad’s creative, targeting and spend whilst utilising SoPost’s platform, data, fulfillment and analytical capabilities.

Results

Marketing opt-in rates

Marketing opt-ins from philosophy purity made simple sampling case study
12,727

consumers agreed to receive further marketing from philosophy

1,774

reviews were uploaded directly to the brand’s site

example of the philosophy purity made simple sampling opt-in

Demographics

23,725 targeted consumers claimed a sample

97% female consumers

Age

philosophy purity made simple sampling case study demographics example

Consumer
feedback

89% Would recommend purity made simple cleanser to a friend
11% Would not

Direct consumer feedback

1,029 five-star reviews
★★★★★
★★★★★
4.31 average rating
★★★★★
★★★★★

Fabulous

Smooth to go on, it took every scrap of make up. I loved the way my skin felt afterwards.

★★★★★
★★★★★

Creamy luxury…

My sample went much further than I thought it would. The cleanser was deliciously creamy, silky and kind to my skin. Plus a little goes a long, long way!

★★★★★
★★★★★

Luxurious

This feels very luxurious and decadent. I would buy again.

Purchase
intent

How likely is it that you would buy purity made simple cleanser in the next 6 months?

69%

of consumers said they were either extremely likely or very likely to buy in the next 6 months

purchase intent from sampling campaign of philosophy purity made simple
3.2x

return on investment
tracked through feelunique.com