Erborian gains new customers by driving trial and awareness for their iconic products
Erborian launched a UK sampling campaign with SoPost, with the goal of driving trial and awareness of their CC Cream and BB Cream products. The ultimate objective was to generate sales for the two product ranges.
Using SoPost’s Facebook Lead Ad sampling solution, Erborian targeted consumers and had full control over who could request a sample. This was important in ensuring that only new consumers were being engaged. The brand controlled the ad’s creative, targeting and spend whilst utilizing SoPost’s platform, data, fulfillment and analytical capabilities.
As a result of this program, Erborian was able to analyze the claim rate of each CC cream shade to refine future sampling campaign quantities, media spend and the best audiences to target.
targeted consumers claimed a sample
Consumers who received a sample were contacted via email after their moment of trial to provide feedback on the brand and the product they sampled.
of consumers opted-in to further marketing
consumers gave the product a five-star rating
consumers left feedback
of consumers had not tried a product from Erborian before receiving their sample
of consumers are likely to buy within the next six months
of consumers have already purchased the full-size product after receiving a sample
of consumers have already recommended or will recommend the product to a friend