of consumers had never heard of Good Girl Midnight before receiving their sample
of people had already recommended the product to a friend
of people are extremely likely or very likely to purchase the product in the next six months
Sample vials are definitely the best way for consumers to test new fragrances, but the real challenge is how to get those vials into the hands of consumers.
For the launch of Carolina Herrera’s latest feminine fragrance, Good Girl Midnight “عبق الليل” we partnered with SoPost to do sampling at scale in the United Arab Emirates.
The post-campaign survey results were beyond our expectation. On top of the results, the customer journey was very smooth, with customers receiving their samples within 24 hours of signing up.
Amir Jarboue Salaheldin, Digital & Media Manager, Puig Middle East