Boost Drinks Success Story
32% of consumers immediately purchased a Boost drink after sampling.
Objective
Boost came to SoPost to activate a social sampling campaign in order to promote positive brand awareness and to ‘boost’ their customers’ moods during winter.
Solution
By using a Facebook and Instagram Lead Generation campaign, consumers could interact with Boost’s in-house chat bot (BoostBot) and ask for a free can to ‘Boost their January Blues.’ *
* Please note: the ad creative is in line with Boost’s branding at the time of the campaign and may have since changed.
2,500
targeted consumers received a sample
Results
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
57%
of consumers opted-in to further marketing 170
five-star reviews earned 48%
of consumers were likely to buy within the next six months
89%
of consumers would recommend Boost Drinks to a friend